Direct Group believes in Russia and developed a unique approach directly linked to business capacity, expertise, commitment, sustainability and speed. This direct approach to business is expressed through Direct Group organization, tools and process.
Go Direct!, a successful formula, straight to the advantages of the Russian market. Go Direct is a powerful support process for companies that Direct Group wants to establish quickly, effectively and durably on the Russian market.
Identification, implementation, and follow-up: the tried-and-tested Go Direct! concept is a three-stage rocket to ensure success in the Russian marketplace. It allows us to settle companies in the Russian Federation fast, accompany them through all initial stages and provide ongoing support, for as long as it is required.
The first stage of the process is identification of market opportunities, possibilities and capacities, by the Group Russian market experts. The Direct Group Market Analytic team has in-depth knowledge of local market specificities. It can identify both potential and risk, using directly its network of local contacts, its knowledge of customer preferences, its local marketing know-how and its long, hands-on experience.
Stage two is the Direct Group 181 implementation phase, in which we use our experience of launching and managing businesses in Russia to take a new business from concept to operational status in 181 days or less! Speed is key in that stage of the process as it’s required in all emerging countries like Russia. This has proved possible in very diverse business sectors.
With stage three, the Direct Group Partner component extends the partnership, providing committed follow-up and ongoing assistance through to the new company maturity. The Group’s broad experience of long-term partnership is a valuable asset to a fledgling enterprise operating in the Russian Federation.
